General News

Coop Denmark and InFarm are partnering to bring vertical farming to supermarkets near you

Supermarket giant Coop Denmark has recently announced plans to bring vertical farming to its Irma stores through a partnership with Germany-based InFarm. Its plans to introduce InFarms technology to 35 supermarket stores over the next few months, comes after a successful 2019 pilot. InFarm is one of the many agtech startups out there using vertical …

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Why do consumers prefer the plant-based label to vegan or vegetarian?

It’s not unknown that labels on food packaging and the descriptions on food menus can influence a consumers preferences and tastes. For example, a number of research and studies have provided proof that consumers prefer plant-based products over vegan or vegetarian ones meaning the more that startups and companies offer meatless options, the more they …

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