Immunity

The collagen boom: the breakout star of the supplement market

It seems like everyone is talking about collagen. The product has finally broken out of its niche category as consumers realize its multifunctional and nutritious value, offering added-health benefits such as improving skin health and relieving joint pain. Collagen is the most abundant protein in your body and a major component of connective tissues that …

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Immune boosters: the rise of immunity-boosting startups during covid

Covid has placed immunity top-of-mind for consumers as they increasingly seek products with added health benefits. According to AI-powered Israeli food intelligence startup Tastewise shoppers are now looking for ways to boost immunity and lower stress through their food choices during COVID and found that “immunity” in relation to food searches rose 27% between February …

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