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Price wars, new disruptive players, changing consumption habits, personalized needs. The development of direct to consumer sales was already one of the main duties of many food firms, but with the development of the COVID crisis it has suddenly become an urgent necessity.
COVID has changed the way we shop and its becoming increasingly evident that this is a reality that will not be reversed. Unfortunately most food companies have been caught off guard due to a lack of adequate D2C development. The situation has shown us just how agile startups can be when faced with a crisis. Brewdog is a great example, a startup that recently developed an online bar for its consumers.
Online first is a strategy that the most innovative companies follow. These brands have always understood the importance of communicating online with their consumers.
The online channel presents great opportunities, according to Shopify 40% of consumers spend more money on personalized service, and 90% of consumers would buy directly from brands if they could.
During these tough times, its more important than ever that we are agile. Therefore, a strategy that food companies must take into consideration is the collaboration with disruptive startups in order to adapt as soon as possible. Startups have the solution these bigger brands are looking for and working with them is crucial if they want to adapt quickly and efficiently to meet new consumer demand.
From our partners at Eatable Adventures, we want to understand more about this model and what kind of opportunities it will present after this crisis. For this reason, next May 7th we will be holding a webinar on “The rise of DTC Food Startups” in which we will learn more about this model, how it has changed during COVID and how it will develop in the future.
For this we will boast a number of key guest startups such as Cortilia, the popular D2C service for direct sales that offers food from the field right to your door. We will be talking to Emna Neifar, Chief Commercial Officer of this leading startup, to discover the key to their success and how they have adapted in this era. Ivan Farneti Founding Partner of Five Seasons will also be with us, an investment fund with several companies of this type, such as YFood, which has just received an investment of 16 million in the midst of the COVID crisis.