My Trade Coffee Review—Is This Subscription Worth Trying? | MSA

Trade Coffee, a subscription service that uses an algorithm to personalize coffee to consumers tastes has more than doubled its overall sales and reported that 90% of their subscribers have been retained after their first order. The startup was launched in 2018 and managed to bag $9 million in funding this month with plans to reach a wider audience and continue the expansion of its service.

Through their curated selection of coffee, they can leverage personalization technology and offer consumers the coffee flavors they really want.

Will Shurtz, co-founder of Methodical Coffee of Greenville, South Carolina, told Food Bev: “Before Covid, 90% of our roasting business was bulk orders for cafés and restaurants. Since joining the platform in March, Trade has grown to about 30% of our roasted coffee business.”