Accelerating the growth of the food industry: 5 reasons you should be collaborating with corporates

As covid19 attacks every facet of the food industry, startups have done what they do best amid a crisis: they have adapted. Their endurance and flexibility amid a pandemic is one to learn from, but the benefits of such collaborations aren’t one-sided as startups gain access to a number of benefits, too.

Partnering with bigger and more recognised brands can help catapulte younger companies into a world of new markets and success. Collaborating with international brands is a sure-fire way to gain access to new markets and consumers, as well as gain direct access to new channels.

The Future Brands platform launched by Sainsburys back in June 2018 has introduced more than 1,700 new product lines and 146 new “Future Brands” offering young companies increased visibility, both off and online. During covid19 startups, especially those without large amounts of capital, are especially vulnerable and corporations provide an opportunity to present product offerings without the need to make large logistical investments.

Through the establishments of these collaborations, startups can finally gain access to extensive industrial knowledge, thus accelerating their development. 

Mondelēz International is one of the best-known Open Innovation companies in food and business; Snack Futures is one of the main global investment and innovation hubs where startups from all over the world get to work with an internationally renowned brand. 

Startups have always offered the most disruptive technologies when it comes to embracing new innovations during a crisis; the exact technologies currently needed to transform our food system. The only thing they lack is the resources to do it and corporations offer access to product and service production scalability needed to gain a competitive upper hand in the globalized market.

Want to learn more about how these collaborations can benefit YOU? Sign up to our free webinar this Thursday 21st “Accelerating Food Industry Growth: The power of Open Innovation” organized by our partners at Eatable Adventures. Don’t miss out on hearing from big names Mondelēz International and Sainsbury´s as they offer insights into the keys to their collaboration efforts with startups and how both parties are benefiting.

Sign up here!


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